The Numeration of Thought
Social media analysis has, for (better or) worse, caused an avalanche of abridged opinion that now influences how all products are marketed, reputations managed, initiatives directed and opportunities...
View ArticleEmoji in Vogue: Language or Laziness?
PR and Communications Coordinator Matthew Perryman (@mflperryman) flips some tables (╯°□°）╯︵ ┻━┻ over the use and overuse of emoji. Five of my seven last-received WhatsApp messages contain some form of...
View ArticleTakeaways: Henley Royal Regatta Event Review (video)
Sine Qua Non International assisted in social media management and video production for the 176th Henley Royal Regatta. Digital Marketing Executive Rob Horne (Instagram: robchorne / Twitter @rch_93)...
View ArticleTakeaways: Digital Henley
SQN’s Digital Marketing Executive Rob Horne (@rch_93) headed along to the second ever Digital Henley networking event and expert discussion – here are his “Takeaways” from the evening. So what did I...
View ArticleTech and Automotive Sectors Continue to Sync
As Cars Become Computers, Where Do We Stand? Walk into this year’s IAA Frankfurt Motor Show and you wouldn’t be judged for mistaking it as a tech-convention. The focus is irrefutably upon the...
View ArticleWRC IMPROVES LONG-TERM MEMORY WITH LEXAR
It’s only the third week of January but we’re reaching for the passports once again – this time for our first motorsport event of 2016. Destination: Monte-Carlo. Yes, it’s that time of the year when...
View ArticleTwitter Strikes with “Moments” – But Should We Care?
The New Year was accented by the UK release of Twitter Moments, the service that accumulates content at the pinnacle of various topics for your enhanced perusal via the platform’s lightning bolt tab....
View ArticleBlowing our own trumpet
We’re not renowned for blowing our own trumpet here at SQN but the start of 2016 has seen several key changes to the organisation, which herald the beginning of an exciting new period. So, we felt it...
View ArticlePrint is dead… or is it?
The Independent has confirmed that, from Sunday 30 March, it will be the first national broadsheet to nominally adopt a digital-only circulation – a significant moment in the print-to-digital shift...
View ArticleInternational Women’s Day 2016: Interview with SQN CEO Claire Ritchie
On the 100th annual celebration of International Women’s Day, we sit down with our CEO Claire Ritchie to talk about her experiences throughout her career, from HP Labs to the head of SQN. How do you...
View ArticleThe Importance of Being Accessible
The arrival of British Summer Time signals a flurry of FOMO and anxiety-inducing worry for many audiences as they pick from the umpteen activities available every weekend. With so much happening from...
View ArticleWe’re hiring at Sine Qua Non International!
A call for creatives! We are looking for a person with 5+ years experience in design, digital and video to join our growing team based in the beautiful Thames-side town of Henley. Working primarily in...
View Article5 PR Stories that got us talking this week
From floating monkeys, the BBC’s recipe for disaster to David Beckham joining Sine Qua Non (yes, really!), Stuart Owen (@stu_owen_auto) looks back at the PR stories that have made the headlines this...
View ArticleLost for Words?
We’ve all had moments when we can’t quite find the right word. Whether it’s midway through a time-constrained press release, when writing a particularly delicate email, or even when chatting with a...
View Article“Show me the Money!”
A trip to the Paris Motor Show last week left me with one overwhelming question: Where is the value? In a world of modern marketing, driven by data, analytics and return on investment, I was...
View Article“Hitting the Breaks on Live News”
In the world of the 24-hour news cycle and the saturation of information seen daily across social media, it comes as no real surprise that, as the i newspaper reports, the BBC have announced plans to...
View ArticleSQN Blog-vent Calendar: 2. What PR and Comms can learn from Sequels
Zoolander 2. My Big Fat Greek Wedding 2. Bad Neighbours 2. 2016 has seen its fair share of movie sequels and franchise installments lighting up the silver screen. Though often associated with a...
View ArticleSQN Blog-vent Calendar: 3. BBC Three’s Online Move – An On-Demand Channel for...
This February saw the BBC Three television signals shut off after 13 years on the air, as the channel saw itself become an online-only platform. Despite protests from the public, celebrities and...
View ArticleSQN Blog-Vent Calendar: 4. Four Years of Hyundai Motorsport in the WRC
Last week in Monza saw the 2017 Hyundai Motorsport launch event, at which the team outlined its aims and aspirations for the forthcoming World Rally Championship (WRC) season – their fourth in the...
View ArticleSQN Blog-vent Calendar: 9. Nine Weeks of ‘The New Day’ Newspaper…Is Print Dying?
This year, Leap Day was not the only significant event to occur on the date of February 29th. As editions of the New Day hit the newsstands that morning, it also marked the launch of the first new...
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